Lifecycle Marketing

We build lifecycle and retention journeys via email & SMS. Turn one-time buyers into loyal customers through personalized, automated messaging.

What We Do

From welcome flows to win-back campaigns, we design and execute automated email and SMS journeys that maximize customer lifetime value.

Email Marketing

  • Welcome series
  • Abandoned cart
  • Post-purchase flows
  • Re-engagement campaigns

SMS Marketing

  • Transactional SMS
  • Promotional campaigns
  • Two-way conversations
  • Compliance management

Segmentation

  • Behavioral triggers
  • RFM analysis
  • Predictive scoring
  • Dynamic lists

Optimization

  • A/B testing
  • Send time optimization
  • Content personalization
  • Journey mapping

Why It Matters

Acquiring a new customer costs 5-25x more than retaining an existing one. Lifecycle marketing is how you turn expensive customer acquisition into profitable lifetime relationships.

Email and SMS remain the highest ROI marketing channels because they're owned, personal, and permission-based. When done right, they feel like value-add communication, not spam.

We build sophisticated automation that triggers the right message at the right time based on behavior, purchase history, and predictive models - maximizing revenue while minimizing unsubscribes.

Lifecycle Performance

35%
Average revenue from lifecycle marketing
42x
Average ROI on email marketing
28%
Increase in repeat purchase rate

Our Approach

01

Audit & Strategy

Analyze current flows, identify gaps, design comprehensive journey maps.

02

Build Automation

Implement triggers, flows, and segmentation in your ESP/SMS platform.

03

Create Content

Write copy, design templates, develop creative assets.

04

Test & Optimize

A/B test messaging, timing, and offers. Continuously improve performance.

Tools & Platforms

Klaviyo
Attentive
Postscript
Iterable
Braze
Customer.io

Ready to Maximize Customer Lifetime Value?

Let's build lifecycle marketing automation that turns buyers into loyal brand advocates.